Family networking app Life360 acqui-hires PathSense team to boost location-based services – TechCrunch


Life360, the app for networking families together via mobile devices, has acquired the developer team behind PathSense, responsible for the creation of a location-based mobile application toolkit, to build out its location-based offerings.

The San Francisco-based Life360 will see all of PathSense’s employees joining its staff, while the tech that PathSense developed will be licensed by the family networking and security monitoring service.

PathSense uses location software and sensing technologies that use less battery power than other GPS apps, according to the company.

“For Life 360 it is very critical to have accurate geofencing to locate assets especially family members and if they leave specific geofenced areas,” wrote Neil Shahe, an analyst for Counterpoint Research.

Specifically, Life360 is applying the technology to crash detection services for families in the event of an accident.

“The PathSense technology, and the team’s expertise in utilizing all of the sensors available on smartphones in a unique way, provides our users with a world-class car crash detection and response system,” said Alex Haro, co-founder and CTO of Life360. “This ensures we fulfill our vision to make every family member a safer driver and be there for them when accidents happen.”

That service will detect when an accident occurs and initiates a call to the phone of whichever subscriber was in the accident. If the user needs assistance, Life360 says it will notify emergency contacts and dispatch emergency services to a location.

The feature is part of the company’s Driver Protect subscription service — which also includes monitoring of phone usage in cars.

PathSense’s team, now a part of Life360 was behind the development of Trapster — a Waze -like app using crowd-sourced data to provide traffic and accident alerts.

As part of the talent acquisition, Life360 gets a new technology development hub in San Diego — which the company intends to continue to staff up as it develops new location-based applications.

PathSense will also remain a going concern and will look to bring on new clients in its Southern California office.

 



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